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Bangkok Automation

Bangkok, Thailand

Run a leaner business with workflows that do the admin for you.

We build the boring kind of automation that wins back hours every week. Lead follow-up, customer messages, reporting, the data-copying nobody wants to do. Built for 10 to 50 person businesses in Thailand. Priced before you sign. Handed over working.

3-4w

Typical build

Fixed

Scope price

TH

Market fit

Operator-led automation studio

Built for the messy middle between buying another tool and hiring another person.

Most companies do not need a transformation program. They need sales, operations, finance, and marketing to pass work between each other without somebody copying data between tabs.

25+

years operating in Thailand

10-50

person teams we are built for

1

builder from quote to handover

Local market context Fixed-scope builds Human approval points Handover documentation

The problem

Three things most owners are dealing with right now.

Your team is spending paid hours on work that should run in the background.

Replying to the same emails, chasing the same leads, checking the same spreadsheets, and moving information between tools by hand. None of it looks expensive on its own. Together, it eats margin every week.

Your tools hold the information, but your people still do the handoffs.

Most growing businesses end up with a CRM, email tool, booking system, accounting software, spreadsheets, and a Line group for anything urgent. The information exists, but it does not move unless somebody on the team moves it.

You know automation could help, but not where to start.

Every vendor has a demo. Every platform says it will save time. The hard part is deciding which workflow is actually worth fixing first, what it should cost, and whether the payback is real.

What we build

Systems that save hours, not slide decks.

The same handful of problems shows up in almost every business we audit. Inbound leads going cold. Customer messages piling up. Reports nobody has time to write. Below are the patterns we ship most often. Each one is a real build, not a framework.

System pattern Fixed scope
Form
AI triage
CRM
Under 10 minute first response

AI-qualified lead pipeline

Every web form and email enquiry is read, qualified, and routed to the right salesperson. The first reply is drafted before the lead goes cold, and the CRM is updated without manual copy-paste.

System pattern Fixed scope
Segment
AI draft
Send
Repeat revenue without extra admin

Personalized email at scale

Follow-up sequences that react to what customers actually do: enquiry, quote, no reply, purchase, repeat purchase. Your email tool sends the right message at the right time without someone building every campaign by hand.

System pattern Fixed scope
Brief
Draft
Publish
Human review stays in the loop

Content production engine

Briefs, drafts, review tasks, publishing checklists, and reporting move through one controlled flow. Your editor still approves the work, but the admin around the work stops slowing the team down.

System pattern Fixed scope
Tools
Summary
Dashboard
Weekly reporting made visible daily

Internal ops dashboard

Key numbers from your tools are pulled into one view, summarized in plain English, and flagged when something needs attention. It replaces the weekly status report nobody has time to write.

Your stack stays yours

We connect the tools your team already depends on.

If you have a CRM, an email tool, an accounting system, a website, a booking platform, or a Line account, we can build on top of it. Migration is the most expensive thing in software. We try not to make you do one.

See the full list and how we pick
WordPress CMS
Shopify E-commerce
HubSpot CRM
Mailchimp Email
Postmark Transactional
Stripe Payments
Xero Accounting
Airtable Data
Notion Docs
Slack Team chat
Line Messaging
Google Workspace Productivity
n8n Orchestration
Zapier Automation
Make Workflow
Cal.com Booking
Twilio SMS
Cloudflare Edge

How it works

Three steps. Nothing open-ended.

Each engagement has a clear edge: what we are mapping, what we are building, and what your team owns afterward.

01

Audit

Pick the workflow that feels heavier than it should. Over a week we map how it runs today, calculate where automation would save time or money, and give you a practical roadmap with priorities, risks, and budget ranges.

02

Install

If the numbers make sense, we quote the build as a fixed price with a clear scope. Most builds take three to four weeks. Your team gets a working system, documentation, and a walkthrough from the person who built it.

03

Operate

After the first system is live, some clients keep us on hand for small new automations, monitoring, and improvements. Optional, monthly, and only useful when there is enough ongoing work to justify it.

Three ways to start

Pick the fit. Published pricing.

See all services
Tier 01

The Audit

Together we map a process you have been meaning to fix, score where the real time savings live, and rank the automations worth doing in priority order with honest ROI math behind each.

฿45,000 1 week
See what is included
Tier 02 Most common

The Install

An end-to-end system shaped around how your team already works. Three to four weeks from kickoff to handover, documentation included, run by your team afterward.

From ฿180,000 3 to 4 weeks
See what is included
Tier 03

The Operator

Ongoing optimization and new small automations on a monthly retainer. For clients who want a builder on hand after their first system is up and running.

From ฿65,000 / month
See what is included

Wondering how this compares to enterprise consulting, an offshore team, a freelancer, or building it yourself?

Read the comparison

Estimate the value

Want a rough number on what an automation is actually worth to your business?

Five inputs, an honest range, no email required. Useful before any conversation, especially if you are trying to convince yourself or a partner that the build pays back.

What clients say

15 short answers from people we have built things for.

Read all testimonials

"We were drowning in enquiries before. Now the team opens their inbox to a sorted queue with the right matches already pulled. Median reply time is under ten minutes, conversion is up across the board, and nobody on the team mentions feeling buried anymore."

Sales director, multi-country travel group

SE Asia · Hospitality

Read the case study

"I had a database of twenty thousand past guests doing nothing for me. The build turned that database into a live pipeline. Open rates are roughly three times what they used to be, and the repeat-booking line on the P&L finally moves on its own."

Marketing manager, hospitality group

Bangkok and Phuket · Hospitality

Read the case study

"For the first time in a decade, my Friday afternoon does not feel like a panic. The team is publishing more, the editorial quality is holding, and two of my writers got their lives back."

Editor-in-chief, regional content publisher

SE Asia · Content operations

Read the case study

"Cart recovery went from a number we did not really track to a number that lifts our weekly revenue by close to forty thousand baht. The marketer reviews a sample weekly and that is the extent of the human work."

Founder, fashion e-commerce brand

Bangkok · E-commerce

Read the case study

"I used to spend half my Sunday on supplier orders. Now it takes about twenty minutes on my phone over morning coffee. The ordering is more accurate too. Last-minute weekday top-ups dropped by a third in the first month."

Head chef, restaurant group

Bangkok · Food and beverage

Read the case study

"I came in expecting a chatbot. What we got instead was a system that quietly does the work we were already doing, just instantly. Twenty agents, sorted morning queues, every enquiry pre-matched to listings. The senior partners stopped running their old weekend triage."

Principal, property agency

Bangkok · Real estate

Read the case study

"The dormant client list felt like money sitting on the floor. Now it is the second-largest line item on the monthly revenue report. The reactivation flow ships every week without me touching it. I mostly just review what the AI drafted and nudge the tone."

Marketing manager, wellness group

Bangkok and Phuket · Wellness

Read the case study

"Conversion from trial to paid more than doubled within a quarter. What I love is that the structured form after each trial actually makes the teachers think clearly about each student. The system is downstream of that, but the upstream effect on the team is just as valuable."

Director, language school

Bangkok · Education

Read the case study

"My senior consultants are advisors again. They were spending a fifth of their week chasing missing passport scans. Now cases land on their desks pre-validated and pre-summarized, and we are taking on more work without hiring."

Managing partner, immigration firm

Bangkok · Legal and visa

Read the case study

"We added eight new clients without hiring a single bookkeeper. The team now spends most of their time advising clients instead of typing data. That is the work I have wanted them to do for years."

Senior partner, bookkeeping firm

Bangkok · Professional services

Read the case study

"Tenant satisfaction scores are up across the portfolio. Median response to a maintenance request used to be over two days; now it sits well under an hour. The property managers stopped being human routers and started doing actual property management."

Operations head, property management firm

Bangkok · Property management

Read the case study

"Where is my order tickets are down forty percent. The team is finally working on the actual problems, not reassuring people whose parcels are moving normally. Customers feel better looked after, which feels right."

Customer-service lead, logistics provider

Bangkok · Logistics

Read the case study

"Our no-show rate halved. The dentists feel like the calendar is finally under control. The front desk stopped chasing reminders all day. There is no part of this we would undo."

Clinic manager, dental group

Bangkok · Healthcare

Read the case study

"We took on six new client engagements without adding a recruiter. Time to first conversation with a credible candidate dropped from nine days to two. Candidates feel attended to, recruiters feel less drowned, and the firm is growing on the same headcount."

Founder, recruitment agency

Bangkok · Recruiting

Read the case study

"Honest, scoped, on-time. The thing was running before the deadline they had committed to. I have worked with three other AI vendors before this and none of them shipped anything we kept using past month two."

Head of growth, B2B SaaS company

Bangkok · Technology

Read the case study

What you get

A few things you can count on.

Most AI consulting in Thailand is either priced for enterprises or sent offshore. If you run a 10 to 50 person business, neither fits. Here is what working with a small studio actually looks like.

  • Built around the Thailand market specifically.

    Local context, regional pricing realities, regional tooling preferences and regulatory edges all baked in. The team scoping a build is the team that delivers it, with no offshore subcontracting in between.

  • The price will not move on you.

    Everything gets agreed up front as a fixed scope and a fixed price. There is no hourly billing, no surprise additions on the invoice, and no scope creep dressed up as flexibility.

  • You get a working system, not a slide deck.

    There is no recommendation followed by a bill and a handshake. At the end of a build, your team has something that actually runs, properly documented, and set up so they can keep it going themselves.

  • The person you speak to is the person doing the work.

    Nothing is subcontracted offshore, and there are no account managers sitting between you and the build. If you have a question mid-project, you are one message away from the person actually doing it.

  • An honest opinion, even if it costs us the work.

    If your situation would be better solved by hiring someone, changing how a process runs, or picking up a simpler tool that already exists, you will hear that. Your time is worth more than a sale.

  • The same person from first call through handover and beyond.

    You will not be passed from sales to delivery to support. Whoever you first speak to is the one building the system, handing it over, and still there on month three if something needs attention.

Questions

What most people want to know first.

How long does it take from our first call to something actually running?
The Audit usually takes about a week from kickoff. If we move straight into a build after that, it is typically another three to four weeks once scope is agreed. So from first call to a system running in production for your team, five to six weeks is a reasonable expectation.
Where does my data live, and who has access to it?
Your data stays in your own accounts. Everything is built on top of tools you already own, or tools set up in your name if you do not have them yet. Access is granted only for the duration of the build, and revoked as part of handover.
What if we already use different tools from what you usually build on?
Usually fine. Your stack is the starting point, not ours. We work with what you have. We only recommend replacing something that is clearly broken, and we will tell you when switching tools would actually save money. No forced migrations.
What do things end up costing each month after the build?
Your ongoing cost is really just whatever the underlying tools cost. Most systems run on a mix of services that come out to a few hundred to a few thousand baht per month. Our invoice ends at handover, unless you decide to move into The Operator tier.
How does this integrate with the tools we already use?
Most modern tools have APIs or webhooks, and those are what we build on. For tools that do not, we will tell you honestly rather than stitching together something fragile. Sometimes the right answer is to connect things later or to leave a specific step manual for now.
What happens after the build is handed over?
You get documentation written for your team, a recorded walkthrough, and a live training session. You own the system outright. If you later want ongoing help, The Operator tier is open to clients who have done an Install.
Do you work with companies outside Bangkok?
Yes. Businesses anywhere in Thailand are welcome. Most of the work gets done remotely, with kickoff and delivery sessions over video. For businesses based in Bangkok, meeting in person is easy too.
Which industries do you know best?
The deepest experience is in hospitality, travel, and professional services. Beyond that: e-commerce, real estate, wellness, education, and legal and visa services. The industry matters less than whether there is a specific workflow worth automating. If your week is full of repetitive handoffs, we can probably help.

Tell us about the part of your week you would most like back.

Pick a time. Send a short note about what you want to fix. We spend thirty minutes on it together. Inside a business day, you get a written summary and a straight answer on whether automation is the right move. The call is free. If the better play is to do nothing or hire someone, we will say so.